HBO + Max

While at Warner Media, I've created editorial content for social media, websites, tech applications, 
digital spots, style guides and more across HBO and Max.  

I lead editorial strategy and content creation across HBO, Max, and ecosystem social media brands that reach over 45 million subscribers. This includes launching new brands like Humor Me, Max's first comedy TikTok account.

I create tentpole campaigns like The Sopranos 25th Anniversary which involved developing editorial strategy, partnering with in-house and agency representatives, coordinating talent captures, and producing 200+ unique pieces of content. 

I execute high level talent shoots for premieres, conventions, and other events from conception to on-the-ground capture.

As part of promotion and discovery, I lead the monthly "What's New on Max" content development which includes videos for platform, press releases as well as other social posts. 

I work closely with the data analytics team to identify both high performing IP as well as areas of risk to explore with our content creation, producing fan-first social media posts.  

As a digital copywriter for HBO, I wrote long and short form copy across the website including series synopsis, what's coming announcements, and more. 

In addition to always-on support, I wrote website copy for a variety of campaigns for HBO and HBOMax.com including the 2020 "Vote Because" campaign. 

In 2021, we launched the Webby Award-winning HBO Max Recommends Alexa skill, an interactive voice-first discovery service. My team led copywriting and editing for all series, movies, and brand descriptions.