HBO + HBO Max

While at Warner Bros Discovery, I've created editorial content for social media, websites, tech applications, 
digital spots, style guides and more across HBO and HBO Max.  

I developed the "Bada Binge!" tagline that would be heart of this campaign to highlight The Sopranos and drive folks to binge this iconic series in preparation for The Many Saints of Newark movie premiere. 

To celebrate 30 years of Friends, I created the "Always There For You" campaign tagline, which is a callout to the iconic theme song as well as a heartfelt reminder for fans that they can always count on this beloved series. I also led our social media campaign efforts across all HBO Max platforms.

I develop editorial strategy and create content for HBO, HBO Max, and ecosystem social media brands that reach over 45 million subscribers. This includes creating always-on content, trend-based reactionary moments, brand series, influencer videos and launching new profiles like The Sopranos TikTok and Humor Me, HBO Max's comedy social media account.

I serve as editorial lead for tentpole campaigns like The Sopranos 25th Anniversary. This involved developing editorial strategy, partnering with in-house and agency representatives, coordinating talent captures, and producing 200+ unique pieces of content. Highlights include leading content capture with original cast members and creating "Sopranos in 25": a video series comprised of each episode recut into 25 second compilations.

I execute high level talent shoots for premieres, conventions, and other events from conception to on-the-ground capture.

As part of promotion and discovery, I led the monthly "What's New on Max" content development for 3 years, which included promo spots for platform, press releases, and social media.

I work closely with the data analytics team to identify both high performing IP as well as areas of risk to explore with our content creation, producing fan-first social media posts.  

As a digital copywriter for HBO, I wrote long and short form copy across the website including series synopsis, what's coming announcements, and more. 

In addition to always-on support, I wrote website copy for a variety of campaigns for HBO and HBOMax.com including the 2020 "Vote Because" campaign. 

In 2021, we launched the Webby Award-winning HBO Max Recommends Alexa skill, an interactive voice-first discovery service. My team led copywriting and editing for all series, movies, and brand descriptions.